Designing an effective corporate website is a collaborative effort: the web developer brings technical expertise and solutions, but you, the client, provide the foundational information and direction necessary for a successful site. In this article, I’ll outline the tasks you need to tackle and what to prepare for to ensure your website is professional, effective, and tailored to your business needs.

Why is your active involvement crucial in website design?

Your website is the digital face of your business, showcasing your company, communicating with clients, and supporting your business goals. To make your site truly effective, a deep understanding of your operations, target audience, and objectives is essential. Only you can provide these insights to the web developer, making your active participation in the design process key to success.

Client tasks in corporate website design

1. Define the purpose of your website

The first and most critical step is to clarify why you need a corporate website. Every business website serves a unique purpose, such as:

Attracting new clients.
Showcasing products or services.
Increasing brand awareness.
Maintaining contact with existing customers.

Tip: Clearly articulate the functions and priorities of the site, as these will determine its structure and content.

2. Prepare all necessary content

Content is one of the most important aspects of your website, so it’s worth taking the time to gather and organize it in advance.

Company introduction: Write a brief overview of your company’s history, activities, and goals.
Service or product descriptions: Detail what you offer and why clients should choose you.
Images and logos: Prepare high-quality images of your products, team, or office. Ensure file names are simple and avoid special characters.
Contact details: Provide essential information such as phone numbers, email addresses, physical address, and social media links. Save these in an Excel file for clarity.

Tip: If you lack professional text or images, you can use AI tools to draft content, which you can then tailor to your company’s style.a szövegeket, neked már csak saját stílusodra kell formáznod.

3. Consider visual branding

Your website’s appearance should align with your company’s branding. If you have a brand guide, the process is straightforward. If not, gather existing materials like logos, color palettes, and fonts. You may also need a new brand guide or updated branding.

4. Outline the website structure

The structure of your website determines how easily visitors can navigate it. While this is the developer’s responsibility, it’s helpful to think about the key pages and content you need.

Create a list of essential pages, such as: Homepage, Services, About Us, Contact.
Decide on specific features you need: quote request forms, online booking, or a blog.
Plan for future needs: If you might add a webshop later, mention it upfront.

5. Provide feedback during design and development

During the website design process, there will be several stages where your feedback is essential.

Review wireframes and design drafts carefully, and highlight any changes you’d like.
Keep the decision-making team small to avoid delays and confusion. The fewer people involved, the easier it is to reach a consensus.
Provide clear, actionable feedback. Avoid vague comments like “I don’t like it” without explaining why. Constructive criticism helps the team refine the design effectively.

6. Prepare for maintenance

A website is never truly “finished.” It requires regular updates to remain relevant and functional.

Keep content updated, such as posting new blogs or company news.
Update contact details and pricing as needed.
Monitor the website’s technical health, including security updates.

Tip: Consider a maintenance service from your developer if you’d prefer not to handle this yourself.

Website design is a collaborative process

Creating an effective corporate website is only successful when both the client and developer are actively engaged. Your role is to provide essential information, such as your business goals, content, and branding guidelines, while the development team uses these inputs to design and build the site.

If you want a website that’s not only visually appealing but also results-driven, contact me, and let’s work together to create a website that supports your business success!

hello@edinapasti.hu